Strategy and delivery from one person
Most AI consultants hand you a roadmap. I build what's on it.
25 years of product leadership, two acquisitions, and platforms powering Apple, Red Bull, Disney, BBC and ESPN. I define the strategy and the roadmap, then build the systems that deliver them. Same person, start to finish.
Platforms delivered for
- Apple
- Red Bull
- Disney
- BBC
- ESPN
- Netflix
- Nike
- Adidas
- Coca-Cola
- Pepsi
- Spotify
- Sony
- Vimeo
- Hulu
- NBC
- TBS
- Viacom
- Target
- Walmart
- Unilever
- P&G
- L'Oréal
- General Electric
- AT&T
- T-Mobile
- OnePlus
- Hilti
- Kaplan
- Ted Baker
- Gap Inc.
- Coach
- Blippar
Most organizations are stuck between AI curiosity and AI capability.
There is no shortage of strategy. There are decks, workshops, pilots and a backlog of ideas. What is missing is the part where something actually gets built, adopted, and used every day.
That gap is rarely about ambition. It is about finding someone senior enough to choose the right problems and technical enough to build the answer, without a six-month agency engagement in between.

About
The Founder's Story: 25 Years Bridging Strategy and Execution
I'm Tim Strobl. For over two decades I've worked at the point where business strategy meets technical execution: defining what to build, why it matters, and then making sure it actually ships.
That career took me through two acquisitions, Wirewax to Vimeo and BridgeU to Kaplan, and through global platforms delivering for Apple, Red Bull, Disney, BBC and ESPN. At Lab Services of America I built the software and operations for a Covid-19 testing business from nothing, scaling from zero to hundreds of staff across hundreds of school sites during a public health emergency.
What changed recently is what one person can do. I've gone deep into AI-native development, building production systems myself rather than specifying them for someone else. PaxRent, my property management platform, reached production in seven weeks with a live customer collecting rent, and has been running and growing continuously since. It handles double-entry trust accounting, 50-state compliance, payments, leasing, maintenance and reporting, with an approval-gated AI agent at its core, hardened through months of real operational use. I designed it, architected it, built it and onboarded the first client.
"Twenty-five years of knowing what good architecture looks like is precisely why I can move this fast. The tools compress the typing, not the judgment."
I also built it to compound. Usage data, behavioral signals and direct feedback feed a continuous loop in which the system surfaces its own improvement opportunities. Combined with periodic full code audits and each new generation of AI models, the platform gets measurably better the more it is used. Most software depreciates from the day it ships. This gets sharper.
The other thing I bring is judgment about process. I'm rigorous about workflow, automation and governance, and equally rigorous about not adding any you don't need. I've run programme governance across 49 countries and I've built a production platform as a team of one. Those need completely different amounts of structure, and most of the damage I see comes from applying the wrong one. Enough process to hold under pressure, never more than that.
That combination is what I bring to an engagement. Executive-level product judgment, and the ability to build the thing rather than write a document about it. It means shorter feedback loops, working prototypes instead of slide decks, and honest answers about what AI can and cannot do for your business right now.
Beyond consulting, I actively invest in ventures where I can provide strategic value. That dual role as advisor and investor means I approach every engagement with an owner's mindset, focused on sustainable value rather than deliverables.
I work across regulated and compliance-heavy environments (GDPR, CCPA, HIPAA, ISO 27001) and I've built and coached teams across 49 countries. Austrian, based in the US, equally at home in English or German.
"An unparalleled ability in distilling down multiple paths that a product can take into a clear go-forward strategy based upon data, market and customer insights, and business need."
"He was able to get into context and content extremely fast and proved that he could deliver great solutions even in very challenging cases."
What I do
Four ways in, all ending in something that works.
Product & Executive Partnership
Fractional CPO and strategic product leadership for scaling organizations. Roadmaps, prioritization, and the operating rhythm to deliver against them. Enough process to hold under pressure, never more than the situation needs.
Build and Ship
Production systems built fast using AI-native development. Working software instead of specifications, from prototype through to live deployment.
Advisory & Board Representation
Governance, risk and scaling insight for high-stakes ventures, from someone who has been through acquisitions on both sides.
Also available for smaller engagements: high-impact web builds, and digital growth and SEO work.
How I work
The WWHW Framework
A proven methodology for turning strategic vision into operational reality.
THE WHY (Strategy & ROI)
Identifying high-impact opportunities in AI and IT that competitors miss.
THE WHAT (Product Definition)
Translating vision into executable requirements and feature prioritization.
THE HOW (Build & Delivery)
Building the solution hands-on, and the teams and practices to sustain it.
THE WHEN (Adoption & Scale)
Getting it into daily use, measured against outcomes, then scaling what works.
Proof
Things that exist, not things that were recommended.
7 weeks
PaxRent went from nothing to production with a paying customer collecting rent. Designed, architected and built by one person.
50 states
Double-entry trust accounting and 50-state compliance, running in daily commercial use. Regulated environments are the normal case here, not the exception.
25 years
Leading product through two acquisitions and platforms for Apple, Red Bull, Disney, BBC and ESPN, long before any of this was called AI strategy.
A property platform that gets better every time the models do
PaxRent
In production since March 2026.
Visit paxrent.comThe Challenge
The Strategic Solution
The Outcome
Production in 7 Weeks. Better Every Month Since.
In continuous commercial operation: double-entry trust accounting, 50-state compliance and agentic workflows in daily use. Four tools replaced at two-thirds lower cost.
A public health emergency to a working operation in weeks
Lab Services of America
The Challenge
The Strategic Solution
The Outcome
Built From Zero in Weeks
hundreds of jobs created across hundreds of school sites
Stagnant SaaS to 14% year-on-year growth
Hilti AG & Trimble
The Challenge
The Strategic Solution
The Outcome
14% YoY Increase
in SaaS subscriptions.
Enterprise-ready, then acquired by Vimeo
Wirewax
The Challenge
The Strategic Solution
The Outcome
30% YoY Growth
and acquisition by Vimeo.
